Louis Borders has Reimagined the Grocery Business- Kroger Home Delivery — Brittain Ladd

  1. Increase the density of orders in the regions where the retailer delivers. The biggest mistake made by grocery retailers is that they have failed to understand the importance of density and they have failed to implement strategies to increase density.
  2. Install micro-fulfillment centers (MFC) inside grocery stores and/or in an offsite location to automate the process for fulfilling online grocery and Click and Collect orders. I recommend AutoStore above all available MFC solutions. You can read more about the use of micro-fulfillment centers in retail here.
  3. Utilize electric delivery carts for deliveries within three miles of a store or micro-fulfillment center. I recommend the electric and remote teleoperated delivery carts from Tortoise. 100 million people live where Tortoise is already approved to operate their carts. I like the carts from Tortoise because they’re approved for travel on sidewalks. In addition, the first generation of carts hold 100 pounds but future carts will be able to carry more weight. Most of all, using electric carts from Tortoise will reduce the cost of a delivery within three miles of a store by $6.00 or more per delivery.
  4. Supplement online grocery delivery by using vehicles from Robomart to introduce mobile retail. Instead of hailing a car, customers can “hail a store” that will arrive at their location stocked with the groceries most in-demand by consumers. You can read more about Robomart here.

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Global strategy consultant with a passion for writing articles about retail and business. Former Amazon executive.

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Brittain Ladd

Brittain Ladd

Global strategy consultant with a passion for writing articles about retail and business. Former Amazon executive.

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